What is Home Staging?

Home Staging is the process of preparing a house for sale. We specialize in

creating favorable impressions everywhere the buyer's eyes rest. By

highlighting selling features, enhancing functionality and visual flow, we

create a desire in the buyer to make your home their own.

As Accredited Staging Professionals we follow a proven system for

arranging furnishings, to create a positive impact on buyers the minute

they walk through the door.
 

Why should I hire a Home Stager?

It is difficult to be objective when you are surrounded by the items and

furniture you love. It is hard to decide what to pack and what to leave

on display. We are trained to help you focus on the sale, to highlight

the features and benefits so that a buyer will see their own treasures,

their own furniture and their own future, right there in your living room!
 

How much does it cost?

Less than reducing your price! In fact, the staging process helps to ensure you don’t lose money; by investing in our services and executing our suggestions your house will not be on the market for too long.

Our prices start from $250 for a consultation, depending on the size of your home and the amount of work to be done. If you give us a call and tell us a little about your property we can be more specific. Call us at 408.309.9595. We always try to keep your cost down, and not have you do anything unnecessary.
 

Can I afford it?

You cannot afford not to have it!

Our prices start from $250 for a consultation. Studies show that by staging your house for sale, the return is an average of 6.3% more than you would have gotten if not staged. So lets say you list your house for $400,000 and you spent $2,500 to stage it with us, when it comes time to sell, on average you will get $25,000 more than you would have gotten if it was not staged.

Sometimes even over asking price. When buyers chip away at your price, they usually talk in many thousands. Staging secures the equity in your home, and does not give buyers reasons to try and chip away at your price.

 

I love my decor! Why do I need to alter it?

Decorating is great for living, but not for selling.

Staging helps buyers see past your belongings and leaves room for them to imagine their own belongings there.

When you decide to sell your home, think of it as a product. Focus on why you are selling. To reach that goal fast, you need to detach, make your home a house, a product to package and market. We help you reach that goal.

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I have heard all houses sell eventually…Why do I need to bother?

Well, let us ask you this, where do you see yourself in 30 days? In 2 months? It's all up to you. The longer your house sits on the market the more likely your asking price will be reduced. It also may prevent you from shopping for your new home!

Buyers shopping for their new home run to see new listings that are within their price range and desired area. Properties are considered “HOT” within 2 weeks of listing.

Now the question to ask is, how much is it costing you NOT to prepare your property for sale? If your house sits on the market longer than necessary it is actually costing you money – equity is dwindling. It costs money for marketing, advertising, continued mortgage and taxes.

 

Does it make any difference if my house is already on the market?

Ideally, you would want to Stage your home before it goes on the market. Properties are considered “HOT” within the first 2 weeks of listing.

If your home is already on the market Staging will decrease any additional time it could sit. Houses that don’t sell quickly are usually reduced in price. Staging your house with us is much less than a price reduction. We save you thousands of dollars that are being chipped off the asking price with sitting time.

 

What is the difference between Staging and Decorating?

Decorating is for living, Staging is for SELLING.

While Decorating is about making you feel great in your home, Staging is the art of making a BUYER feel at home in your house.

Staging will make your house appeal to most potential buyers. Once they are in your door you want them concentrating on your property, not your decor.

 

What if I am using a Realtor?
Great!! Realtors love to show well prepared homes. Realtors know that a prepared home will bring higher offers. Visually, the profile photos used in marketing your home in print and Internet advertising will be more appealing and attract more traffic at showings. Your return more offers.

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If I don’t have a Realtor, can you recommend one to me?

Sure! We work with many Realtors in the bay area. We will be happy to recommend one in your area – all you need to do is ask!